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Aveo goes pink for Breast Cancer Awareness Month

Tuesday 01 October 2019

The PA Research Foundation's breast cancer campaign, Project Pink, returns to Aveo communities nationwide in October. 2019 marks the fourth year Aveo has partnered with Project Pink to help fund life-saving breast cancer research; with bigger, brighter and more pink-tacular plans in store for the special year!

The campaign will once again be held over October to coincide with Breast Cancer Awareness Month, a month dedicated to heightening the focus on breast cancer and its impact on those affected by the disease within the community. Breast cancer remains the most commonly diagnosed cancer among Australian women, highlighting the importance of the campaign.

This year marks the fourth year Aveo have championed the cause within the community, raising an incredible $750,000 to date for breast cancer research. In 2018, each of the communities had its own unique approach to fundraising with a host of inspiring events across the board – all united by the common goal to raise funds for breast cancer research.

The campaign commences October 1, and 94 Aveo communities are preparing for an even bigger campaign in 2019, with events in the pipeline and a pink buzz already sweeping the communities. They are aiming to raise over $250,000 this year, taking the collective tally to over $1 million raised for breast cancer research within four years of the campaign partnership, thanks to the generous dollar matching of Aveo Group.

2019 also signifies the fourth year that Australian journalist, business woman, chairwoman of the ABC, and recent Companion of the Order recipient, Ita Buttrose AC OBE will champion Project Pink with Aveo. Ita is proud to be joining the campaign again, helping to raise awareness and crucial funds to support breast cancer research.

Aveo's invaluable support of Project Pink has helped raise awareness for the cause within the community, serving as a beacon of hope and solidarity for people living with breast cancer. The partnership also provides crucial funding to the brightest minds in breast cancer researcher at the PA Hospital Campus, helping to reduce breast cancer statistics in Australia, including the devastating reality that over 3000 Australian families will lose a loved one to breast cancer this year alone.

Thank you to Aveo Group for leading the fight against breast cancer again in 2019. The funds raised through the campaign have enabled the PA Research Foundation to commit over $300,000 in seed-funding to the Breast Cancer Institute. The funds will directly support the research component of the institute, which is largely looking into breast cancer imaging and mammographic density to aid with better diagnosis' and treatment options for those faced with the disease.

Show your support for Project Pink and breast cancer research at the PA Hospital Campus by donating here.

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