Breast cancer patients have renewed hope for new and improved treatments through research thanks to a significant funding boost from PA Research Foundation’s corporate partner ALH Hotels.
ALH has been a long term and committed supporter of the Foundation’s breast cancer initiative Project Pink and has raised more than $4.2 million for breast cancer research projects. This year 137 ALH venues across Queensland raised funds through events and in-venue promotions, with the company achieving their highest fundraising total in 14 years, raising over $580,000 for the cause.
For the second straight year, Magnum’s Hotel in Airlie Beach showed their dedication to the campaign by raising the most funds with a whopping $67,022.50 raised. A large chunk of their total was collected during their annual Pink Party which featured live music, giant jenga games and more. The venue also held a Drag Queen week with performances, bingo, karaoke and toad races.
The second highest ALH Hotels fundraising venue for 2023 was The Broadbeach who also went above and beyond to raise vital funds and give hope to breast cancer patients and their families.
PA Research Foundation Chief Executive Officer Damian Topp said he continues to be amazed by the efforts of ALH Hotels staff and by the generosity of their customers.
“On behalf of everyone at the Foundation, the wider PA Hospital Community and every patient who is treated for breast cancer at the PA, I want to thank ALH as an organisation and reiterate how incredibly grateful we are for our partnership of 14 years,” he said.
“Every year from April to the start of June ALH stage countless events in their venues in communities right across Queensland and this year was no different with 51 different events in total helping them raise a record amount of funds, funds that will go to research that is already providing hope of finding new solutions for breast cancer.”
“The funds raised by ALH have contributed to countless research projects by PA Hospital campus based researchers and clinicians such Associate Professor Fiona Simpson, Dr Kate Cuff as well as Prfoessor Ian Bennet and the Breast Cancer Institute, to name just a few.
“Their work is progressing and continues to offer fresh hope for a variety of forms of breast cancer with Fiona’s teams promising combination therapy research currently in the process of a large clinical trial alongside the Garvan Institute in Sydney.
You can find your nearest ALH Hotels venue at alhgroup.com.au/venues